I'm not going to South Africa. So instead I'm gonna try and watch a bit if not all of every game at work, or at home or in a bar or wherever. On the telly. With a beer. And I'm gonna predict who I think is gonna win. And talk about football stuff. So there.

Sunday 9 May 2010

World Cup ads

Prepare to be inundated. It's still over a month to go, but there are already shedloads of them out there. Spot the ones that haven't got an official World Cup sponsorship license. They'll be bigging-up football but won't be mentioning the World Cup by name, because legally they can't. But they'll be trying to piggyback on the football hype and get you to buy a product that has - at best - a spurious link to football.