Sunday 9 May 2010
World Cup ads
Prepare to be inundated. It's still over a month to go, but there are already shedloads of them out there. Spot the ones that haven't got an official World Cup sponsorship license. They'll be bigging-up football but won't be mentioning the World Cup by name, because legally they can't. But they'll be trying to piggyback on the football hype and get you to buy a product that has - at best - a spurious link to football.